Variable Data Print - Direct Mail - Personalized eMail -Individualized Web Landing Pages- Text Messaging – Order Fulfillment
Variable Data Digital output can change its entire image for every copy, print, poster, web page or email. This means that you can attach a database into the workflow and produce jobs where each piece is automatically created and tailored for a specific customer.
Variable Data Digital color printing, email and web landing pages offer high-quality personalized content for fully-variable images and text, opening up new opportunities for cross-media, print-based marketing and sales solutions.
Alternatively, you can print a long run of nearly identical copies, but change any part of the content for different target groups, or geographic distribution zones, without stopping the press. This is called 'versioning' or 'zoning.' While this requires extra work at the design stage, very little additional preparation work is needed once the job reaches the press. The content can even be varied down to the level of the individual target customer. This is called personalization.
The market for personalization is fairly new, applications are being invented as customers learn to work with the new concepts. Think Big Solutions has the most advanced direct marketing technology available on the market today.
Typical applications include:
- Direct mail
- Large format Point-of-Sale exhibits
- Personalized sales collateral
- Conference and seminar material
- On Demand Lead follow-up packets
- Pre event, show collateral or post event marketing
- Customer relationship and customer loyalty programs
- Custom print fulfillment (response management)
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