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Multi-Location Solutions
Franchise locations, resellers and remote locations have always had the ability to customize materials if they wanted to. But the center of operations had little or no control over the changes being made with regard to brand or message. Wrong or outdated logos, pictures and marketing copy could easily be mistakenly used and corporate colors used hap-hazardly. With the development of Web-to-print templates, resellers and affiliates can customize documents within certain limits, while corporate branding is tightly maintained. Product images and copy for example, may be drawn from a pre-approved managed file and kept current by the marketing department. Branding elements like colors and logos are fixed and cannot be changed.
Not only are these materials more relevant to recipients because their content is customized (in effect, creating sophisticated demographic segmentation), but because they appear to be coming from their local dealership, distributor, or branch; recipients feel a closer connection to their local representative(s). It helps to maintain or develop a sense of relationship between end customer and
resellers - this can be invaluable.
With Think Big Solutions’ Web-2-Print Center, secure access to catalogs of static, versioned, and variable documents, ad specialties, and inventoried items are available online, real-time – on your schedule! The Web-2-Print Center can be skinned to match your corporate identity.
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