Improving Efficiency
Until recently, every marketing piece had to be designed “from the ground up” by a professional designer. Pieces could not be highly targeted, were not easily updated and often became obsolete before they were used. Today, digital publishing technologies offer a more efficient solution. Now documents can be “assembled” online using CRM data and flexible, pre-designed templates. Corporate marketers can now create highly targeted collateral pieces on a “just-in-time” basis, increasing their effectiveness and eliminating the costly waste of obsolete materials.
The best way to improve the response rate of a direct mail campaign is to use a combination of print and Web materials to deliver relevant, personalized offers to each and every recipient. Print materials will receive the prospect’s attention and will direct them to a Personalized Web site for a response.
Think Big Solutions’ digital publishing can make marketing communications more effective by enabling true one-to-one communication with customers and prospects. And it can improve efficiency by streamlining the production process and eliminating waste from that process.
|
