Digital Offset Printing
Do you want a few hundred updated brochures printed for a trade show? Are your field sales representatives demanding customized literature for a client meeting? Do they need it “yesterday” more often than ever?
Marketing is critical to the survival and growth of any business, but it is more than just persuading a customer to buy. With the ever-increasing intensity of business competition and the need to effectively differentiate in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges.
As a marketing buyer, you’re well aware of the new demands for collateral and marketing. The marketplace requires faster turnarounds, smaller runs and versioned pieces – and it all has to be done cost-effectively.
About 66% of current print jobs are considered to be “on-demand”– requiring less than a standard turnaround – and an estimated 78% of short runs of 4-color work already average fewer than 5,000 pieces.
Today, for every dollar spent on printing, an additional five to eight dollars are spent on administrative costs, document preparation, creative development, reviews, warehousing, distribution and most importantly – on obsolescence.
About 31% of printed material becomes obsolete and is thrown out, creating enormous amounts of squandered corporate resources.
What a waste!
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